Understanding Media by Marshal McLuhan

ADRIAN'S PICK - The blueprint to better understanding the chaos of the modern world, and the various translations and transmutation reality takes around you daily. Almost prophetic. Highly recommended.

This copy is pretty beat up - you can see that the back cover is struggling a lot. It has no ISBN, as this edition is from the 1964s, before book numbering was standardized. 17th edition. 

SUMMARY -

"His critics are infuriated by his ideas... but some think he has one of the contient's most brillant minds and that his theories foretell our real future." - Richard Schnikel, HARPER's

MARSHAL McLUHAN is Director of the Center for Culture and Technology at the University of Toronto, and a frequent speaker and panelist both on television and in lecture halls. He studied at Manitoba University and Cambridge University, where he recieved his Ph.D. in English literature. He has taught at universities in the U.S. and Canada, and is the author of two other books, The Mechanical Bride and The Guternbreg Galaxy.